the Racer x project
racer x's Story
RacerX is focused on providing family-friendly, accessible games for people of all ages and abilities.
The company needed a logo and a full brand guide to reflect their balance of tech and fun, while also being mindful and family-friendly.
the racerx logo
The RacerX logo features techy typography with bright colors that identify with the brand.
The pictorial part of their logo was inspired by the idea of two gaming systems merging together to connect over their product.
ideas that didn't make it
Testing different solutions is part of finding the best solution to a problem. Here’s a look at some of the iterations that didn’t make the cut for this project.
the racer x brand guide
A brand guide can help various departments and designers stay on-brand as you market your business. This includes dos and don’ts
