the Fresh Fare Farms project
fresh fare farms' Story
Fresh Fare Farms is a meal delivery service focused on sustainability and food insecurity.
They needed to stand out with designs for a multi-channel marketing plan that included cohesive printed and digital ads: a magazine, a carousel and sky scraper.
the fresh fare farms campaign
The RacerX logo features techy typography with bright colors that identify with the brand.
Fresh Fare Farms had a goal of getting the community to sign up for their food delivery service during Hunger Action Month to help fight food insecurity.
After researching competitors and finding a market oversaturated in green, it was an easy decision to break the stigma and use the highly contrasting purple and orange colors in their branding. This helps their ads stand out among the other available options.
