the az outside living project
AZ Outside Living's Story
AZ Outside Living designs and installs high-quality, custom landscaping for homeowners in Arizona. They stand out for their attention to detail both in customer service and labor, along with their fast turn arounds.
They needed a logo, branding, and marketing materials that were strong and edgy like their hardscape, and also bright and engaged, like their team.
the azol logo
The AZ Outside Living logo balances bold, edgy typography with shapes that identify the brand. Their bright, warm colors reflect the energy of their team and the feeling clients get when their yard is completed.
ideas that didn't make it
Trying different solutions is part of any design process. Here’s a look at some of the iterations that didn’t make the cut for this project.
azol business cards
The AZ Outside Living Business cards remain consistent with their sleek, engaged branding. by putting their bright logo over a dark background and adding a subtle glow to reinforce the warmth that the company brings to an outdoor living space.
azol tv ad
Arizona Outside Living needed a static ad to run at the local gyms in the area to inspire residents within their service area to use their services.
The ad features their contact information, a sample of their work, along with their QR code (created by another designer), so that it’s easy to get in touch with them while working out.
